New views of Sto Traditional company, direct distribution, innovation leader, internationalisation? Anyone taking a closer look at Sto and its customers will soon discover that their joint success on the market is not attributable to any individual characteristics. Despite key products, which have often set new standards on the market, Sto has never seen itself as being limited to the role of manufacturer, having recognised the importance of partnership-based relationships and direct cooperation at an early juncture. This enhanced understanding of customers' individual wishes naturally gave rise to the company's strengths in the area of services. Today, architects, planners, craftsmen, investors and building owners have recourse to a comprehensive programme ranging from classic advisory services - on colour concepts, for example - to the complete handling of materials management and ordering processes via internet modules. This combination of a diversified range of products and project-specific support will remain the key to offering our customers superior value-added services in future.