Tranparent networks This essential openness towards the market is a virtually inevitable consequence of Sto's direct distribution strategy. The real closeness to the customer, free of the "filtering" influence of any intermediaries, has ensured that Sto never comes to see its own process organisation as an end in itself. In order to effectively exploit those attributes which are of real relevance to the market and our customers, such as our innovation leadership, logistical strength and service orientation, we require not only a duly motivated workforce, but also an organisation which is able to respond to given needs and adapt accordingly.