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Sto supports PATH installation at FuoriSalone 2024, Milan

April 08, 2024

15 - 28 April 2024 | FuoriSalone 2024 - Milano Design Week 2024
Installation / Exhibition - Cortile d'Onore del'600, Università degli Studi di Milano
Via Festa del Perdono 7, Milan 20122 (map)

15 - 23 April 2024, 10:00 - 24:00
24 - 28 April 2024, 10:00 - 22:00

Dream | Dine | Delight | 37 hectares of pure wellness

Press Conference:
15 April 2024, 14.30
c/o Aula Magna, Università degli Studi di Milano

Project: Simone Micheli
Concept & soundtrack: Andrea Bigot
Visual design: Roberta Colla
Curated by: Simone Micheli Architectural Hero

Sto is a main partner for this year's installation by Simone Micheli during Milan Design Week 2024. Upon the conclusion of this event, this pavillon will be relocated and reused at its new home at Sto Italia's headquarters in Empoli, Tuscany where it will become a showroom for Sto products & systems.

This installation will present the PATH project in a virtual and immersive way, of the exclusive Adriatic resort town of Porto San Vito in Grado, Friuli-Venezia Giulia. Developed over an area of 37 hectares, this development was conceptualised by Andrea Bigot and designed by Simone Micheli. This installation presents a dimension that goes well beyond the formal layout and technolgical aspect of the redevelopment area, rather it embraces a "new paradigm of luxury" - that of the value of time to spend on our beloved Earth. It is a playful space dedicated to universal wellbeing, of a new urbanism characterised by innovative components and lexicons, of a strong iconicity, through the use of advanced technology in order to enhance efficiency, sustainability, and quality of life.

Perfectly connected to the geometries and theoretical dictates of PATH, this installation takes the form of a monolithic and anti-canonical volume that acts as a symbolic container, designed to offer the visitor a sort of guided, immersive, augmented reality virtual journey (Cross Vision for the future).

The distinctive three-dimensional space has been constructed from wood, clad in EPS and finished with a primed and painted interior and exterior. The space includes a specially created stoneware floor, large glass panes with wire mesh, three high performance video walls, lighting effects, fragrance and extraordinary audio.

Main partners:
AREA 3D, Sto

AIP porte, Allegrini, Aquaspecial, Ave, Axia Contract & Bath, Contract Service,
Cordivari Design, CPRN Homood, DMP, Guru Italia, iGuzzini illuminazione, Jansen,
LoveLight+39, Naval Interior, Piccardi Living, Profil Export, SAGEVAN®, Simas, Oliver B.

Technical partners:
Deltronics, Giara Image, Petrozzi Design, Radici Sport

Educational partners:
Accademia del Lusso, Cindrebay School of Design, Hotel Business School by Forte Village, Italian Design Institute - IDI, Istituto Marangoni Dubai, Multiversity, NID - Nuovo Istituto Design,, SPD Scuola Politecnica di Design, VRAcademi